Hello world, I’m Yunzi
I create meaningful experience and make products more human
I have 2+ years of experience bringing project through end-to-end product development cycle, from brief to launch. To date, I have shipped 4 impactful products and 2 proofs-of-concept.
*Photos below are intentionally rendered in a lower quality to protect NDA contents.
Plan product strategy
To kickstart a project, I join the initial kickoff meeting to understand product visions, capture business needs and align project scopes with the clients. I collaborate with the team to develop a project plan containing a design timeline and design activities.
Deliverables: design process framework
Research for insights
At the early stage of a project, I conduct qualitative user research to discover pain points and user needs. We unpack customer journeys to explore areas of opportunities that have high business impact. I also collect and synthesize data from existing applications or documents to standardise product wordings.
Deliverables: persona mapping / as-is customer journey mapping / user scenarios / storyboarding / research findings documentation
I communicate design solution and align IT-business strategies using wireframes / prototypes. My designs are user-tested, data-driven and technically feasible under various constraints.
Ideate design concepts
I facilitate co-creation workshops and design sprints with clients to explore the solution space. At the end of the workshop, we conceptualise a wireframe set and create alignment amongst business users. Here, I pull in developers to evaluate technical feasibility.
Deliverables: ‘How Might We’ statements / wireframing / to-be journey mapping / storyboarding / sitemap / product backlog / user stories
Prototype design solution
Using research findings to guide design decisions, I create clickable prototype(s) in Adobe XD to demonstrate streamlined workflows and new features. At times, I code interactive prototypes in HTML5 and CSS3/SCSS. I always design with consideration of implementation scalability.
Deliverables: mockups / prototype / other visual assets / style guide / design specs
I am delivery-focused and help business set priorities for IT to execute project development. I have collaborated with both offshore and local development teams.
Validate and iterate design
Once a screen flow is prototyped, I conduct usability testing with end-users and facilitate design reviews with clients to validate workflows and interfaces. I also invite the developers to bring in technical perspectives. After compiling all insights, I give practical design recommendations to the Product Owner and iterate the solution.
Deliverables: UT discussion guide / task-scenario deck / usability report
Develop usable product
At the end of each design sprint, I handover design deliverables and communicate design intent to the development team. I oversee projects from a holistic point of view and ensure consistency on design patterns throughout the Agile development cycle.
Deliverables: user stories (Jira) / front-end coding (HTML & CSS) / UAT test script / user guide